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Digital Marketing


A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing.

The content they create can be used as part of media, advertising and marketing campaigns.

They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels.

Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must.
They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

Entry requirements

Individual employers will set their own entry requirements, but this will typically include English and Maths at GCSE Grade C or above.
Apprentices without English or Maths Level 2 must achieve this prior to taking the end point assessment.


This apprenticeship is set at level 3.

This apprenticeship will typically take 12 – 18 months to complete.

This Standard will be reviewed in 3 years. However, due to the fast pace of change in the industry, this may be required sooner.

Reference: ST0105

Route: Creative and design

Maximum funding: £12000

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